中山大学岭南学院导师介绍：尹咏雅

　　姓名：尹咏雅　 性别：女　　职称：副教授　　
　　学院：岭南学院　 最后学历：博士
　　主要研究方向：International Marketing; Consumer Psychology;Strategic Marketing

　　Dr. Wendy Wan is a Social and Personality Psychologist specializing in applying psychological principles to the practice of international business and consumer marketing. As a scholar, she has published in prestigious international journals, received awards from renowned publishers, and supervised research students since 2004. She was the faculty member of Bond University, Australia and The Chinese University of Hong Kong. As a business consultant, she has been offering consultancy services to government and business entities since 1996. Her clients include Hong Kong Hospital Authority, Sun Hung Kei Properties (Hong Kong), China Construction Bank, PPF, Hong Kong and Shanghai Banking Corporation, New York Life Insurance Company, American Express Card, Philip Morris International, British American Tobacco, GlaxoSmithKline, Blackmores, Hong Kong Jockey Club, Hong Kong PLUS, Midea, AmInBev, Jacuzzi

学历 EDUCATION
Ph.D. in Social and Personality Psychology,The University of Hong Kong;
M.Phil in Social and Personality Psychology,The University of Hong Kong;
Post-graduate Certificate in Psychology. The University of Hong Kong;
B.A. (Hons),The University of Hong Kong; major in English Studies and Comparative Literature, minor in Psychology and Economics

学术奖励 ACADEMIC AWARDS
- Best Track Paper (Advertising & Promotion Track) 2010 Summer Marketing Educators' Conference, American Marketing Association; Boston, USA
- The Very Best Article in 2005, Emerald Group Publishing Ltd.2006;
- Young Psychologist Award, International Congress of Psychology XXVIII, Beijing 2004;
- Sir Edward Youde Memorial Fellowship, Hong Kong 2001 to 2002;
- The Hong Kong Wong Clan Association Scholarship, Hong Kong, 2000 to 2002;
- Li Po Chun Scholarship, Hong Kong, 1999 to 2000;
- Postgraduate Studentship in Psychology, University of Hong Kong,2000 to 2002

学术文章 LIST OF PUBLICATIONS
Journal Articles

1. Wan, W. W. N.,Luk, C.L.,Fam, K. S., Wu, P.,and Chow, C. W. C. (forthcoming) Interpersonal relationship, service quality, seller expertise: How important are they to adolescent consumers? Psychology & Marketing.SSCI Impact Factor 1.385

2.Luk, C. L., Wan, Wendy W. N., Chow, W. C., Chow, R., Kim, S., & Fam, K. S. (forthcoming). Consumers’ views of Feng Shui: Antecedents and behavioral consequences. Psychology & Marketing. SSCI Impact Factor 1.385

3.Wan, Wendy W. N, Luk, C. L., Yau, O., Tse, A., Sin, L., Kwong, K., & Chow, R. (2009). Do traditional Chinese cultural values nourish a market for pirated CDs? Journal of Business Ethics, 88, 185-196.SSCI Impact Factor 1.023

4.Wan, Wendy W. N., Luk, C. L., & Chow, C. (2005). Customers’ adoption of banking channels in Hong Kong. International Journal of Bank Marketing, 23 (3), 255-272. Publisher: Emerald Group Publishing Limited. * This paper was awarded “The Very Best Article of 2005” by Emerald Group Publishing Ltd

5. Wan, Wendy W. N., Chiu, C. Y., & Luk, C. L. (2005). A posteriori information effects on culpability judgments from a cross-cultural perspective. Journal of Social Psychology. 145(5), 509-517. Publisher: Heldref Publications. SSCI Impact Factor 0.730

6. Luk, C. L., Wan, W. N. W., Chiu, C. Y., & Kreitler, S. A. (2005). Judging the wrongdoing: Blame assignment and responsibility attribution from a cross-cultural perspective. Australian Journal of Psychology, 57 (Suppl. S), 137-138. SSCI Impact Factor 0.368

7. International Sexuality Description Project (2004). Patterns and universals of mate poaching across 53 nations: The effects of sex, culture, and personality on romantically attracting another person’s partner. Journal of Personality and Social Psychology, 86 (4), 560-584. Publisher: American Psychological Association. SSCI Impact Factor 5.035

8. International Sexuality Description Project (2004). Patterns and universals of adult romantic attachment across 62 cultural regions. Are model of self and of other pancultural constructs? Journal of Cross-Cultural Psychology, 85(4), 367-402. Publisher: Sage Publications. SSCI Impact Factor 1.528

9. International Sexuality Description Project (2003). Universal sex differences in the desire for sexual variety: Tests from 52 nations, 6 continents, and 13 islands. Journal of Personality and Social Psychology, 85 (1), 85-104. Publisher: American Psychological Association. SSCI Impact Factor 5.035

10. International Sexuality Description Project (2003). Are men universally more dismissing than women? Gender differences in romantic attachment across 62 cultural regions. Personal Relationships, 10(3), 307-331. Publisher: Blackwell Publishing. SSCI Impact Factor 1.227

11. Wan, Wendy W. N. & Chiu, C. Y. (2002). Effects of novel conceptual combination on creativity. Journal of Creative Behavior, 36(4), 227-240. Publisher: Creative Education Foundation. SSCI Impact Factor 0.500

12. Wan, Wendy W. N., Luk, C. L., & Lai, J. (2000). Personality correlates of loving styles among Chinese students in Hong Kong. Personality and Individual Differences, 29(1), 169-175. Publisher: Elsevier. SSCI Impact Factor 1.878